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Used Condo Price Negotiation: Typical Discount Range, Timing, and Winning Strategy

The typical discount range for a used condo is 5% to 10%. This article explains when negotiations are most likely to succeed, how to prepare in advance, and how to choose the right real estate company so you can buy more wisely and at a better price.

Last updated: About 2 min read

When buying a used condominium, price negotiation is often easier than with a newly built property, but the risk of failure rises if you get the timing or process wrong. Accurately understanding the market range and approaching the discussion strategically, with a clear view of the seller’s position, is the key to securing the largest possible discount.

Can you negotiate the price of a used condominium?

Used condominiums do not have a fixed list price. The listing price is simply the seller’s asking price, and the actual sale price is determined by the balance of supply and demand. Unlike new properties, one of the biggest features of a used condominium is the greater room for price negotiation.

That said, some sellers will not accept a discount depending on their circumstances, so it is important to assess the seller’s situation at the property selection stage.

What is the typical discount range for a used condominium?

A typical discount rate is 5% to 10%. For a property priced at 30 million yen, that means a rough benchmark of 1.5 million to 3 million yen off the asking price. However, the discount range tends to be smaller in popular areas and for scarce properties. Before negotiating, you should confirm the following.

  • Past closing prices of comparable properties in the same area (checkable through REINS and real estate listing sites)
  • How much time has passed since the property was listed
  • The price gap compared with newly built condominiums

When is the best time for price negotiation to succeed?

Negotiation is difficult right after the listing goes live

Sellers are usually firm at the beginning of the sales process. Because asking for a large discount immediately after listing creates a high risk of breaking off negotiations, timing matters.

Target properties that have been on the market for a certain period

Properties that have attracted limited inquiries and have been on the market for 3 to 6 months or longer are more likely to have sellers who are open to a discount. In particular, sellers with a need for an early sale, such as those relocating for work, going through a divorce, or carrying a home loan while moving, tend to be more receptive to negotiation.

Get pre-approved for a home loan in advance

Showing that your financing review has already been approved helps build the seller’s trust and puts you in a stronger position during price negotiations. Being able to make a prompt decision is a major advantage from the seller’s perspective.

What are 3 practical tips for successful price negotiation?

  1. Negotiate through a real estate company: Direct negotiation between individuals carries a higher risk of trouble, so it is better to proceed through an intermediary agency
  2. Clearly explain why you are asking for a discount: For example, “My budget is extremely tight, so I would appreciate it if the final amount could be rounded down,” or “I can handle the remaining items myself in exchange for a discount.” Pair your request with a proposal that offers value to the seller
  3. Choose a trustworthy real estate company: A company with a track record of balancing the interests of both seller and buyer can help move negotiations forward effectively

Frequently Asked Questions (FAQ)

What percentage discount is typical for a used condominium?

As a general rule, 5% to 10% is a common benchmark. However, the actual range varies significantly depending on market supply and demand, the property’s popularity, and the seller’s circumstances. Pushing for a large discount without a sound basis can cause negotiations to collapse.

Is it okay to speak directly to the seller about a discount?

Direct negotiation between individuals is best avoided because it can easily develop into a dispute. Always conduct price negotiations through the intermediary real estate company.

Can you also negotiate the price of a renovated used condominium?

Because renovation costs are often built into the asking price, the discount range tends to be smaller than usual. Even so, if the property has been on the market for some time, there may still be room to negotiate.

Can negotiating a discount create a bad impression of the property?

There is generally no problem if you negotiate with reasonable grounds. However, demands for an unjustified discount or excessive requests can leave a negative impression on both the seller and the broker, so careful judgment is important.

Daisuke Inazawa, President & CEO of INA&Associates Inc.

Author

President & CEOINA&Associates Inc.

President & CEO of INA&Associates Inc. Leads real estate brokerage, rental leasing, and property management across Greater Tokyo and the Kansai region. Specialises in income-property investment strategy and advisory for ultra-high-net-worth individuals.

Daisuke Inazawa is the President and CEO of INA&Associates Inc., a Japanese real estate firm headquartered in Osaka with a Tokyo branch. He leads the company's three core businesses — real estate sales brokerage, rental leasing, and property management — across the Greater Tokyo Area and the Kansai region.

His areas of expertise include investment strategy for income-generating real estate, profitability optimisation of rental operations, real estate advisory for ultra-high-net-worth individuals (UHNWIs) and institutional investors, and cross-border real estate investment. He provides data-driven, long-horizon advisory to investors in Japan and overseas.

Under the management philosophy "a company's most important asset is its people," he positions INA&Associates as a "people-investment company" and is committed to sustainable corporate-value creation through talent development. He also writes and speaks publicly on leadership and organisational culture in times of change.

He has passed eleven Japanese professional qualification examinations: Licensed Real Estate Broker (Takken), Certified Real Estate Consulting Master, Licensed Condominium Manager, Licensed Building Management Supervisor, Certified Rental Housing Management Professional, Gyōseishoshi Lawyer (administrative scrivener), Certified Personal Information Protection Officer, Class-A Fire Prevention Manager, Certified Auctioned Real Estate Specialist, Certified Condominium Maintenance Engineer, and Licensed Moneylending Operations Supervisor.

  • Licensed Real Estate Broker (Takken)
  • Certified Real Estate Consulting Master
  • Licensed Condominium Manager
  • Licensed Building Management Supervisor
  • Certified Rental Housing Management Professional
  • Gyōseishoshi Lawyer (Administrative Scrivener)
  • Certified Personal Information Protection Officer
  • Class-A Fire Prevention Manager
  • Certified Auctioned Real Estate Specialist
  • Certified Condominium Maintenance Engineer
  • Licensed Moneylending Operations Supervisor