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What is Workcation? A Complete Guide to the New Work Style Revolution

Discover what workcation means, its benefits for companies and employees, its challenges, and how Japan is adopting this revolutionary blend of work and vacation.

About 1 min read

Have you heard the word "workcation"? As COVID-19 continues to impact daily life, new work styles have emerged. Workcation is one trend that has gained significant attention, even receiving government endorsement. In July 2020, the Japanese government stated it wants to promote workcation as "a new style of travel and working."

What is Workcation?

Workcation is a portmanteau of "work" and "vacation." It refers to a working style that combines travel or homecoming with job duties. Originally from the United States, workcation allows employees to work remotely from vacation destinations.

Background

The concept emerged around 2000 in the US with the rise of IT, enabling remote work from anywhere. In Japan, the backdrop includes a historically low paid leave utilization rate—just 50% according to a 2018 Expedia survey, the lowest among 19 countries surveyed.

Difference from Remote Work

While remote work allows working outside the office—sometimes limited to home—workcation is less location-restricted. Employees can work from travel destinations or holiday spots, blending leisure with professional duties.

Benefits of Workcation

For Companies

  • Promotes paid leave usage: Employees feel less guilt about taking time off when they can handle work during vacation.
  • Improves employee retention: Better work-life balance leads to higher job satisfaction and lower turnover.
  • Boosts productivity and morale: A study by NTT Data Management Research Institute, JTB, and JAL in Okinawa showed a 20.7% rise in productivity and 37.3% reduction in stress.

For Employees

  • Better balance between work and private life
  • More family time, especially for long trips
  • Refreshment and stress reduction with lasting effects up to 5 days after workcation ends

For Government

  • Revitalization of local regions through year-round tourism
  • Job creation in hospitality and food service
  • Increased tax revenue from economic activity in rural areas

For Travel Businesses

  • Flattening of demand peaks across the year
  • Reaching working-age travelers who previously could not take extended trips

Challenges of Workcation

  • Communication costs: Remote coordination is harder than in-office interaction.
  • Labor management difficulties: Managing work hours, workers' compensation, and commuting allowances becomes complex.
  • Information security risks: Handling confidential data outside the office increases risk of theft or data leaks.

Workcation Initiatives in Japan

Workcation Municipal Council (WAJ)

Founded November 18, 2019, WAJ comprises about 65 local governments led by Wakayama and Nagano prefectures. It promotes workcation infrastructure and nationwide awareness.

Mitsubishi Estate

Mitsubishi Estate offers dedicated workcation facilities called "WORK×ation Site" in resort areas, equipped with co-working spaces, meeting rooms, and Wi-Fi—making workcation practical for corporate groups.

Healthcare-Integrated Workcation

To address work-life balance concerns, proposals now include yoga, nature walks, and strict after-work relaxation schedules to ensure vacation truly means rest.

Real-World Examples

Wakayama Prefecture

Japan's most active workcation region, with 34 companies and 326 people in 2018 alone. Mitsubishi Estate opened a dedicated workcation facility in Shirahama.

JAL (Japan Airlines)

Pioneer adopter since 2017: 11 users in summer 2017, 78 in 2018, 176 in 2019. JAL added "workcation" as a formal attendance category in 2018.

Impact on Industries

The real estate, hotel, and local food service industries all benefit from workcation-driven increases in year-round demand. Collaboration between government, businesses, and local communities is essential to realizing workcation's full potential.

Conclusion

Workcation combines work-style reform with tourism recovery. As remote work normalizes, workcation offers a promising path to better work-life balance and regional revitalization. Challenges remain, but with coordinated efforts from companies, government, and industry, workcation adoption will continue to grow.

Daisuke Inazawa, President & CEO of INA&Associates Inc.

Author

President & CEOINA&Associates Inc.

Daisuke Inazawa is the President and CEO of INA&Associates Inc., a Japanese real estate firm headquartered in Osaka with a Tokyo branch. He leads the company's three core businesses — real estate sales brokerage, rental leasing, and property management — across the Greater Tokyo Area and the Kansai region.

His areas of expertise include investment strategy for income-generating real estate, profitability optimisation of rental operations, real estate advisory for ultra-high-net-worth individuals (UHNWIs) and institutional investors, and cross-border real estate investment. He provides data-driven, long-horizon advisory to investors in Japan and overseas.

Under the management philosophy "a company's most important asset is its people," he positions INA&Associates as a "people-investment company" and is committed to sustainable corporate-value creation through talent development. He also writes and speaks publicly on leadership and organisational culture in times of change.

He holds eleven Japanese professional qualifications: Licensed Real Estate Broker (Takken), Certified Real Estate Consulting Master, Licensed Condominium Manager, Licensed Building Management Supervisor, Certified Rental Housing Management Professional, Gyōseishoshi Lawyer (administrative scrivener), Certified Personal Information Protection Officer, Class-A Fire Prevention Manager, Certified Auctioned Real Estate Specialist, Certified Condominium Maintenance Engineer, and Licensed Moneylending Operations Supervisor.

  • Licensed Real Estate Broker (Takken)
  • Certified Real Estate Consulting Master
  • Licensed Condominium Manager
  • Licensed Building Management Supervisor
  • Certified Rental Housing Management Professional
  • Gyōseishoshi Lawyer (Administrative Scrivener)
  • Certified Personal Information Protection Officer
  • Class-A Fire Prevention Manager
  • Certified Auctioned Real Estate Specialist
  • Certified Condominium Maintenance Engineer
  • Licensed Moneylending Operations Supervisor