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Will Real Estate Prices Really Crash? Market Analysis and the Right Response for Investors

This article offers an honest analysis of how tighter energy-efficiency standards, population decline, and consumption tax hikes may affect real estate prices. It also explains the 2022 and 2025 issues and outlines concrete actions investors should take.

Last updated: About 2 min read

The discussion that "real estate prices will crash" appears repeatedly. What matters for investors is to analyze the possibility of a downturn calmly and put measures in place that match the level of risk.

What are the main factors behind crash risk in the real estate industry?

Tighter energy-efficiency standards

With the mandatory enforcement of the Act on the Improvement of Energy Consumption Performance of Buildings, there is a risk that properties failing to meet the standards will lose asset value. Existing properties with poor energy performance can become a long-term risk factor when purchasing and holding them.

More vacant homes due to population decline

Japan's overall population is declining, and demand falls as fewer people buy or rent real estate. In particular, rural areas and suburban markets are expected to see more pronounced increases in vacancy rates and declines in property prices.

Falling demand after consumption tax hikes

There is a track record of reduced real estate sales after consumption tax increases. The same pattern has repeated itself: a temporary price adjustment often follows the drop-off after last-minute demand.

What are the 2022 issue and the 2025 issue?

  • 2022 issue: The concern that the simultaneous expiration of designated productive green land could release large volumes of farmland onto the market and push land prices down
  • 2025 issue: The concern that the baby boomer generation reaching the late elderly stage (75 and older) will increase home sales and inheritances, creating downward pressure on the real estate market

Will real estate prices actually crash?

In some cases, declines have been smaller than expected

Compared with past "crash forecasts," there have been many cases where actual declines came in below expectations. Given supply-demand balance and the effect of financial policy, a scenario of a "gradual adjustment" rather than a crash remains entirely possible.

Quality locations and properties are less affected

Even when prices decline overall, properties in central urban areas, near stations, and compliant with newer seismic standards tend to hold their value relatively well. The quality of both the property and the location often determines the level of investment risk.

Population inflows to city centers and demand from foreign investors

Demand for Tokyo real estate from foreign investors, including wealthy Chinese buyers, along with population concentration in urban areas, is functioning as a support factor. Rather than fearing a crash across the board, it is important to assess supply and demand conditions by area.

Three ways to respond if real estate prices fall

Choose locations and properties that are less likely to lose value

This is a core principle of real estate investing, not just a response to crash risk. Before purchasing, thoroughly research long-term demand trends.

Monitor market conditions and consider cutting losses early

It is important to detect signs of decline early and have the judgment to cut losses if necessary. Holding on emotionally only increases risk.

When selling, compare multiple valuations from different firms

Appraised values can vary significantly from one firm to another. Use bulk appraisal services to compare several firms and aim to sell at an appropriate price.

Frequently Asked Questions (FAQ)

Q. Are there warning signs before real estate prices crash?

A sharp drop in completed transactions, rising vacancy rates, higher interest rates, and an outflow of foreign investment money can sometimes be observed as warning signs of a crash. It is important to judge the market using multiple indicators together.

Q. During a crash, should you sell real estate or keep holding it?

The answer depends on the property's location, quality, loan balance, and cash flow. Consultation with a professional based on your individual situation is recommended.

Q. Did real estate prices actually fall because of the 2025 issue?

In central Tokyo, the trend has continued upward rather than downward. However, in rural and suburban areas, there are markets where the effects of population decline are being reflected in prices.

Q. How can investors reduce crash risk in real estate investing?

Effective measures include investing in central urban, station-adjacent, and newer seismic-standard-compliant properties, diversifying investments, maintaining sufficient cash reserves, and planning an exit strategy early.

Q. What should be done about properties that do not meet energy-efficiency standards?

Scores can be improved through insulation upgrades and the introduction of energy-efficient equipment. The right decision should be made after modeling both renovation costs and the potential improvement in asset value.

Daisuke Inazawa, President & CEO of INA&Associates Inc.

Author

President & CEOINA&Associates Inc.

President & CEO of INA&Associates Inc. Leads real estate brokerage, rental leasing, and property management across Greater Tokyo and the Kansai region. Specialises in income-property investment strategy and advisory for ultra-high-net-worth individuals.

Daisuke Inazawa is the President and CEO of INA&Associates Inc., a Japanese real estate firm headquartered in Osaka with a Tokyo branch. He leads the company's three core businesses — real estate sales brokerage, rental leasing, and property management — across the Greater Tokyo Area and the Kansai region.

His areas of expertise include investment strategy for income-generating real estate, profitability optimisation of rental operations, real estate advisory for ultra-high-net-worth individuals (UHNWIs) and institutional investors, and cross-border real estate investment. He provides data-driven, long-horizon advisory to investors in Japan and overseas.

Under the management philosophy "a company's most important asset is its people," he positions INA&Associates as a "people-investment company" and is committed to sustainable corporate-value creation through talent development. He also writes and speaks publicly on leadership and organisational culture in times of change.

He has passed eleven Japanese professional qualification examinations: Licensed Real Estate Broker (Takken), Certified Real Estate Consulting Master, Licensed Condominium Manager, Licensed Building Management Supervisor, Certified Rental Housing Management Professional, Gyōseishoshi Lawyer (administrative scrivener), Certified Personal Information Protection Officer, Class-A Fire Prevention Manager, Certified Auctioned Real Estate Specialist, Certified Condominium Maintenance Engineer, and Licensed Moneylending Operations Supervisor.

  • Licensed Real Estate Broker (Takken)
  • Certified Real Estate Consulting Master
  • Licensed Condominium Manager
  • Licensed Building Management Supervisor
  • Certified Rental Housing Management Professional
  • Gyōseishoshi Lawyer (Administrative Scrivener)
  • Certified Personal Information Protection Officer
  • Class-A Fire Prevention Manager
  • Certified Auctioned Real Estate Specialist
  • Certified Condominium Maintenance Engineer
  • Licensed Moneylending Operations Supervisor