Skip to content
Real Estate Intelligence
COLUMN

What Is a Free-Internet Rental Property? A Connectivity Setup Guide to Improve Occupancy

Explains why free-internet rental properties are chosen in rental management and how to introduce the service. Covers connection types, installation costs, recommended providers, and key precautions for landlords. It is also effective as a vacancy countermeasure.

Last updated: About 3 min read

For tenants looking for rental properties, internet access is one of the most important factors in choosing a property. More tenants are choosing properties with free internet even if they are farther from the station, so installing internet facilities in rental property management is directly linked to reducing vacancies. In this article, we explain the types of connections that can be introduced, the costs involved, and the key points to keep in mind.

Understanding which amenities tenants value is a basic part of rental property management. Below are some of the amenities with especially strong demand.

Free internet

This is a highly popular amenity for both single-occupant and family-oriented rentals. With an individual contract, it costs about 3,000 to 4,000 yen per month, or roughly 50,000 yen per year, so being able to use it at no charge is a major advantage. The fact that it can be used immediately after move-in is also highly valued.

Indoor washing machine space

When a washing machine can be placed indoors, its service life is extended and it is not affected by the weather, which is appealing. It also helps prevent noise-related issues.

Intercom with monitor

Because residents can confirm the visitor’s face, it provides a greater sense of security. This amenity is especially popular among single residents and households with children.

Air conditioner included

In recent rental properties, having an air conditioner is becoming the standard. In many cases, properties without an air conditioner are excluded at the search stage.

Separate washbasin

It allows residents to get ready without using the bathroom, which helps save time in the morning. This amenity is especially popular with families.

What types of internet connections can be installed in rental properties?

The internet connections that can be introduced into rental properties mainly fall into the following categories.

Fiber-optic line (FTTH)

This is a high-speed communication line that uses fiber-optic cables. It enables fast and stable upload and download speeds, making it the most recommended internet environment for rental properties. In addition to FLET'S Hikari from NTT East and NTT West, proprietary hikari collaboration services from individual providers can also be used.

CATV (cable television) line

This is an internet service that uses cable television lines. Television and internet can be provided as a package, and depending on the region, it may be easier to introduce than a fiber-optic line.

Wi-Fi (wireless LAN)

This method brings an internet line into the building and installs a Wi-Fi router in each room. Because tenants can use it on the same day without any installation work, it offers a high level of convenience.

How much does it cost to install internet facilities?

Installation costs vary depending on the type of line, the structure of the building, and the number of units.

Estimated initial costs

  • Fiber-optic line installation into the building:about 150,000 to 300,000 yen
  • Wiring work to each unit:10,000 to 30,000 yen per unit
  • Wi-Fi router installation:5,000 to 10,000 yen per unit

Monthly running costs

As a guideline for line usage fees and provider charges, about 10,000 to 30,000 yen per month (for a 10-unit property) is typical. On a per-tenant basis, that comes to 1,000 to 3,000 yen per month, and even if it is added to the rent, the benefit to tenants still outweighs the cost.

What should you keep in mind when introducing internet service?

Below are the points that should be addressed before installation.

Connection speed and stability

It is important to secure sufficient bandwidth for the number of tenants. Choose a line capacity that remains comfortable even if all tenants are streaming video at the same time.

Wiring methods for existing buildings

In older buildings, pipe space may be limited. Ask NTT or the installation contractor to conduct an on-site survey in advance and confirm the optimal wiring method.

Contract term and cancellation conditions

Corporate internet contracts may have longer commitment periods than personal contracts. Be sure to check the cancellation terms and penalties before signing.

Security measures

Securing the shared network is also important. Install equipment that supports VLAN settings so that communications between tenants are separated.

Here are the major providers that offer internet services for rental properties.

Key checkpoints when selecting a provider

  • Do they have a track record of installations in rental properties?
  • Is the support system sufficient?
  • Is there an inquiry desk for tenants?
  • Do they guarantee connection speed?
  • Is the balance between initial and monthly costs appropriate?

What are the advantages and disadvantages of free-internet properties?

Advantages

  • Effective as a vacancy measure:It becomes a major selling point when recruiting tenants
  • Basis for raising rent:As a capital improvement, it may justify adding 1,000 to 2,000 yen per month to the rent
  • Longer tenancy periods:Because tenants do not need to cancel and re-sign internet service when moving, it can help reduce move-outs

Disadvantages

  • Dissatisfaction with connection speed:If line capacity is insufficient, it can lead to tenant complaints
  • Running costs:The landlord needs to bear the monthly line charges
  • Obsolescence of equipment:Because communication technology advances quickly, periodic upgrades are necessary

Frequently Asked Questions (FAQ)

Which should be prioritized: free internet or other capital improvements?

In tenant surveys, free internet consistently ranks near the top. From a cost-effectiveness perspective, we recommend prioritizing internet infrastructure first.

Will installation work affect tenants?

When line installation work is carried out in common areas, temporary access restrictions may occur. Notify tenants in advance and coordinate the construction schedule.

Should you choose fiber-optic service or CATV?

If you prioritize connection speed and stability, fiber-optic service is recommended. If you are considering bundling it with television service, CATV is also an option.

How much can rent be increased by offering free internet?

In general, adding 1,000 to 3,000 yen per month to the rent is considered feasible. Set an appropriate amount by comparing it with nearby market rates.

Daisuke Inazawa, President & CEO of INA&Associates Inc.

Author

President & CEOINA&Associates Inc.

President & CEO of INA&Associates Inc. Leads real estate brokerage, rental leasing, and property management across Greater Tokyo and the Kansai region. Specialises in income-property investment strategy and advisory for ultra-high-net-worth individuals.

Daisuke Inazawa is the President and CEO of INA&Associates Inc., a Japanese real estate firm headquartered in Osaka with a Tokyo branch. He leads the company's three core businesses — real estate sales brokerage, rental leasing, and property management — across the Greater Tokyo Area and the Kansai region.

His areas of expertise include investment strategy for income-generating real estate, profitability optimisation of rental operations, real estate advisory for ultra-high-net-worth individuals (UHNWIs) and institutional investors, and cross-border real estate investment. He provides data-driven, long-horizon advisory to investors in Japan and overseas.

Under the management philosophy "a company's most important asset is its people," he positions INA&Associates as a "people-investment company" and is committed to sustainable corporate-value creation through talent development. He also writes and speaks publicly on leadership and organisational culture in times of change.

He has passed eleven Japanese professional qualification examinations: Licensed Real Estate Broker (Takken), Certified Real Estate Consulting Master, Licensed Condominium Manager, Licensed Building Management Supervisor, Certified Rental Housing Management Professional, Gyōseishoshi Lawyer (administrative scrivener), Certified Personal Information Protection Officer, Class-A Fire Prevention Manager, Certified Auctioned Real Estate Specialist, Certified Condominium Maintenance Engineer, and Licensed Moneylending Operations Supervisor.

  • Licensed Real Estate Broker (Takken)
  • Certified Real Estate Consulting Master
  • Licensed Condominium Manager
  • Licensed Building Management Supervisor
  • Certified Rental Housing Management Professional
  • Gyōseishoshi Lawyer (Administrative Scrivener)
  • Certified Personal Information Protection Officer
  • Class-A Fire Prevention Manager
  • Certified Auctioned Real Estate Specialist
  • Certified Condominium Maintenance Engineer
  • Licensed Moneylending Operations Supervisor