Since our founding in 2020 as a "talent investment company," INA&Associates has been on a journey that I'd like to share our philosophy and thoughts on where the real estate industry should head.
Why Is the Real Estate Industry Facing a Time of Transformation Now?
In conclusion, structural issues such as outdated customs, multi-layered subcontracting structures, and information asymmetry are being resolved through technological evolution and changes in social values.
Looking back at when I joined a real estate developer after graduating from university and was involved in the condominium business, I repeatedly saw situations where people working hard on the ground were not properly evaluated or rewarded. The strong desire to change these structural problems in the industry became the driving force for founding INA&Associates in Osaka in February 2020.
Under the vision from our founding of "creating a platform where hard-working people are fairly evaluated," we have developed businesses combining real estate and IT. Innovation in the real estate industry is realized on two wheels of technology and human capability.
How Will Technology Change the Future of Real Estate Transactions?
In conclusion, AI and blockchain technology are dramatically improving transaction transparency, opening the way to escape from the traditional "black box."
At INA, we actively introduce the latest technology in property management as well, working to provide efficient and highly transparent services. Across all processes from tenant recruitment to management operations and trouble response, we minimize the burden on customers, realizing high occupancy rates and improved profitability.
Why Can "Talent" Be Called the Source of Corporate Value?
In conclusion, no matter how much technology evolves, the essence of real estate business lies in connecting "people" with "people," and this is an era where human creativity and imagination become increasingly important.
From my experience, I am convinced that the most valuable asset a company possesses is "talent." Each employee's ability, passion, and growth creates the company's competitive strength and enables providing true value to society.
We express our employees not as mere "human resources" but as "talent," placing their development and creating an arena for their success at the center of company management.
How Is "Trust" Built in Real Estate Business?
In conclusion, providing highly transparent information, sincere communication, and thorough responsible action builds a strong relationship of trust with customers.
Without a relationship of trust with customers, truly valuable business cannot exist. The desire to be a good partner who brings value to customers' lives, not just conducting property transactions through real estate, forms the foundation of all activities.
What Is the Path to a Visionary Company?
In conclusion, we aim to be a company that overcomes the changes of the times under clear principles and continues to develop long-term.
A "visionary company" is not just a growing company, but a company that continues to develop long-term while overcoming changes in the era. The vision we hold is "World No. 1 Talent Investment Company." We want to be a company that supports employee growth and brings value to the lives of all people we engage with.
What Challenges Is INA Taking on for the Future?
In conclusion, we are expanding business by organically connecting five domains: real estate distribution, management, technology, talent introduction, and consulting.
Five years after founding, we have steadily expanded our business domain, opening an office in Tokyo in addition to the Osaka main store, releasing Town Map, deploying the "INA WEB" website construction service for real estate companies, and entering the rental management business in earnest in 2021. From 2024, we also started a talent introduction business specialized in the real estate industry.
Frequently Asked Questions (FAQ)
What kind of company is INA&Associates?
We are a real estate x IT company founded in Osaka in 2020. We operate in five domains of real estate distribution, property management, technology, talent introduction, and consulting, aiming to be the "World No. 1 Talent Investment Company."
What is the difference between "talent" (jinzai with 'person') and "human resources" (jinzai with 'material')?
While "human resources" refers to people as a workforce, "talent" is the thinking that regards each employee as an irreplaceable asset. INA manages based on the belief that talent is the source of corporate value.
