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How to Start a Real Estate Business: Required Qualifications, Capital, and Key Success Factors

A thorough guide to starting a business in real estate. It covers the required qualifications, the steps to launch, the advantages and disadvantages of rental and brokerage businesses, and the traits of people who succeed, providing the essential knowledge needed for independent business ownership.

Last updated: About 2 min read

For those considering launching an independent business in the real estate industry, this article explains the advantages and disadvantages of starting a real estate company, the required qualifications, the steps to launch, and the key points for success.

What are the advantages and disadvantages of starting a real estate company?

Advantages

  • It is relatively easy to become independent, and management can be stable: Compared with other industries, less personal capital is required at the time of launch
  • Potential to earn substantial profits: A single contract can lead to significant revenue
  • Freedom to adjust your work: You can manage your own schedule

Disadvantages

  • The amounts handled are large: If cash flow management fails, there is a risk of bankruptcy
  • Initial costs are required: Business security deposit of 10 million yen (can be reduced to 600,000 yen by joining a guarantee association)

What qualifications are required to start a real estate business?

The required qualifications vary depending on the type of real estate business.

Business TypeRequired Qualifications
Rental property ownership businessNone in particular
Brokerage businessReal Estate Transaction Specialist (required at a ratio of one for every five employees)
Property management businessCertified Property Manager for Rental Housing

In addition, having qualifications such as land and house investigator, real estate appraiser, or condominium manager can be advantageous.

What is the process for starting a real estate business?

  1. Obtain a real estate transaction business license: After paying the business security deposit (or joining a guarantee association), the license is issued in about two weeks to one month
  2. Submit a business commencement notification or establish a corporation: Sole proprietors submit a business commencement notification to the tax office, while corporations need articles of incorporation and registration
  3. Set up an office: For brokerage businesses, establishing an office is required under the Real Estate Business Act

What are the traits of people who succeed and those who do not in real estate entrepreneurship?

People who succeed in the rental business

People who succeed in the brokerage business

  • They have a strong network: They can attract prospective clients through relationships built in previous jobs
  • They listen carefully: They are able to understand clients' needs thoroughly
  • They do not cut corners in client service: They respond patiently even to clients who are not ready to purchase immediately

Common traits of people who fail

What should you watch out for to avoid failure in the real estate business?

Keep initial and fixed costs under control

Until stable sales are secured, it is important to keep office rent and personnel expenses to a minimum.

Choose the region for your business carefully

Competition becomes intense in areas with many competitors in the same industry. Research the competitive landscape in advance and choose an area where you have a realistic chance of success.

Frequently Asked Questions (FAQ)

Q. Can I start a real estate business even without prior experience?

A. Yes, it is possible. However, if you plan to enter the brokerage business, which requires the Real Estate Transaction Specialist qualification, obtaining that qualification is a prerequisite. It is wise to plan in advance how you will secure sales on a limited budget.

Q. Is it too late to start a business after my 40s?

A. Many people start a business in their 40s or later. However, most have more than 10 years of practical experience, and the network and know-how they have built are key to success.

Q. Which is more profitable, being a business owner or an employee?

A. Employees have stable salaries, while business owners can earn substantial income depending on their capabilities. Choose carefully while considering the balance between risk and return.

Daisuke Inazawa, President & CEO of INA&Associates Inc.

Author

President & CEOINA&Associates Inc.

President & CEO of INA&Associates Inc. Leads real estate brokerage, rental leasing, and property management across Greater Tokyo and the Kansai region. Specialises in income-property investment strategy and advisory for ultra-high-net-worth individuals.

Daisuke Inazawa is the President and CEO of INA&Associates Inc., a Japanese real estate firm headquartered in Osaka with a Tokyo branch. He leads the company's three core businesses — real estate sales brokerage, rental leasing, and property management — across the Greater Tokyo Area and the Kansai region.

His areas of expertise include investment strategy for income-generating real estate, profitability optimisation of rental operations, real estate advisory for ultra-high-net-worth individuals (UHNWIs) and institutional investors, and cross-border real estate investment. He provides data-driven, long-horizon advisory to investors in Japan and overseas.

Under the management philosophy "a company's most important asset is its people," he positions INA&Associates as a "people-investment company" and is committed to sustainable corporate-value creation through talent development. He also writes and speaks publicly on leadership and organisational culture in times of change.

He has passed eleven Japanese professional qualification examinations: Licensed Real Estate Broker (Takken), Certified Real Estate Consulting Master, Licensed Condominium Manager, Licensed Building Management Supervisor, Certified Rental Housing Management Professional, Gyōseishoshi Lawyer (administrative scrivener), Certified Personal Information Protection Officer, Class-A Fire Prevention Manager, Certified Auctioned Real Estate Specialist, Certified Condominium Maintenance Engineer, and Licensed Moneylending Operations Supervisor.

  • Licensed Real Estate Broker (Takken)
  • Certified Real Estate Consulting Master
  • Licensed Condominium Manager
  • Licensed Building Management Supervisor
  • Certified Rental Housing Management Professional
  • Gyōseishoshi Lawyer (Administrative Scrivener)
  • Certified Personal Information Protection Officer
  • Class-A Fire Prevention Manager
  • Certified Auctioned Real Estate Specialist
  • Certified Condominium Maintenance Engineer
  • Licensed Moneylending Operations Supervisor