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South-Facing Homes: Pros, Cons, and Rental Selection Tips

A clear guide to the benefits of south-facing homes, such as sunlight and lower utility costs, as well as drawbacks like summer heat and sun damage. Also includes a comparison with east-, west-, and north-facing homes and practical tips for choosing a bright rental.

Last updated: About 2 min read

Many people insist on a "south-facing" home when choosing a property, but is a south-facing home really the right fit for everyone? From advantages and drawbacks to comparisons with other directions, this guide explains how to assess sunlight and choose a property with confidence.

What is a south-facing home?

In real estate, the term "orientation" refers to the direction that the balcony or the largest window faces. Because Japan is in the Northern Hemisphere, sunlight comes in from the south, so south-facing properties generally receive longer hours of sun. In apartments and condominiums in particular, south-facing units tend to be more popular and often command higher rent.

What are the benefits of living in a south-facing home?

The room stays bright throughout the year

The biggest advantage is the brightness created by longer hours of sunlight. In winter, the sun sits lower in the sky, allowing more sunlight to enter the room and reducing the need for artificial lighting.

Utility costs can be reduced

Even in winter, sunlight can help warm the interior, so heating use may be reduced, which can help lower utility costs. However, depending on the location and surrounding environment, the expected benefit may not be as strong as anticipated.

Laundry dries more easily and moisture is less likely to build up

Hanging laundry on a south-side balcony can shorten drying time. Good ventilation also helps reduce the risk of mold growth, food spoilage, and health problems caused by damp conditions.

Higher asset value

Popular south-facing properties may be easier to sell at a relatively favorable price. That said, it is important to note that acquisition costs at the time of purchase also tend to be higher.

What are the drawbacks of a south-facing home?

Indoor temperatures rise more easily in summer

Strong daytime sunlight can raise indoor temperatures in summer and increase air-conditioning costs. Measures such as blackout curtains and insulating window film can be effective.

Interior finishes are more likely to fade in sunlight

Walls, floors, and tatami can fade or discolor more easily due to ultraviolet rays, which means there is a risk of significant replacement or repair costs.

In some cases, the orientation can work against you

If there is a road on the south side, you may be unable to open the curtains because of visibility from pedestrians and cars, making it harder to take advantage of the sunlight. In addition, if a tall building stands to the south, sunlight may be significantly reduced.

What are the characteristics of directions other than south?

DirectionCharacteristicsBest suited for
East-facingGood sunlight from morning to late morningEarly risers and people who struggle with summer heat
West-facingGood sunlight from afternoon to eveningNight owls and people who struggle with winter cold
North-facingLess sunlight, but cooler in summerPeople who prioritize price and those often away during the day

What should you check when choosing a property with good sunlight?

  • Visit the property around midday (11:00 a.m. to 2:00 p.m.) and confirm the actual level of sunlight
  • Check the surrounding zoning and understand the future risk of nearby high-rise construction
  • Check the floor plan and the location, size, and number of windows
  • Check whether the balcony is too deep (if it is too deep, sunlight will not reach the interior)
  • Check whether the railing is made of glass (this affects light transmission)
  • Consider the floor level of the unit (higher floors generally have a lower risk of obstruction)

Frequently Asked Questions (FAQ)

Q. Which is easier to live in, south-facing or east-facing?

That depends on your lifestyle. If you spend a lot of time at home during the day, a south-facing unit is often more suitable. If you are an early riser and are often out in the afternoon, an east-facing unit may feel more comfortable. East-facing homes also suit people who are sensitive to summer heat.

Q. How much higher is the rent for a south-facing property in practical terms?

In general, for properties with otherwise similar conditions, rent tends to be several thousand yen to around 10,000 yen higher than for north-facing units. However, the difference varies significantly depending on the location, floor, and facilities.

Q. How can you tell when a south-facing property still has poor sunlight?

Four checks are effective: visiting during the daytime, confirming the height of buildings on the south side, checking the depth of the balcony, and reviewing the surrounding zoning. Corner units tend to secure better sunlight because they have windows facing multiple directions.

Q. What kinds of uses are north-facing properties suitable for?

They are well suited to storing books and collections, computer work rooms, and storage spaces, in other words, uses where direct sunlight and temperature changes are best avoided. They also suit people who prefer cooler conditions in summer.

Daisuke Inazawa, President & CEO of INA&Associates Inc.

Author

President & CEOINA&Associates Inc.

President & CEO of INA&Associates Inc. Leads real estate brokerage, rental leasing, and property management across Greater Tokyo and the Kansai region. Specialises in income-property investment strategy and advisory for ultra-high-net-worth individuals.

Daisuke Inazawa is the President and CEO of INA&Associates Inc., a Japanese real estate firm headquartered in Osaka with a Tokyo branch. He leads the company's three core businesses — real estate sales brokerage, rental leasing, and property management — across the Greater Tokyo Area and the Kansai region.

His areas of expertise include investment strategy for income-generating real estate, profitability optimisation of rental operations, real estate advisory for ultra-high-net-worth individuals (UHNWIs) and institutional investors, and cross-border real estate investment. He provides data-driven, long-horizon advisory to investors in Japan and overseas.

Under the management philosophy "a company's most important asset is its people," he positions INA&Associates as a "people-investment company" and is committed to sustainable corporate-value creation through talent development. He also writes and speaks publicly on leadership and organisational culture in times of change.

He has passed eleven Japanese professional qualification examinations: Licensed Real Estate Broker (Takken), Certified Real Estate Consulting Master, Licensed Condominium Manager, Licensed Building Management Supervisor, Certified Rental Housing Management Professional, Gyōseishoshi Lawyer (administrative scrivener), Certified Personal Information Protection Officer, Class-A Fire Prevention Manager, Certified Auctioned Real Estate Specialist, Certified Condominium Maintenance Engineer, and Licensed Moneylending Operations Supervisor.

  • Licensed Real Estate Broker (Takken)
  • Certified Real Estate Consulting Master
  • Licensed Condominium Manager
  • Licensed Building Management Supervisor
  • Certified Rental Housing Management Professional
  • Gyōseishoshi Lawyer (Administrative Scrivener)
  • Certified Personal Information Protection Officer
  • Class-A Fire Prevention Manager
  • Certified Auctioned Real Estate Specialist
  • Certified Condominium Maintenance Engineer
  • Licensed Moneylending Operations Supervisor