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5 Recommended Ways to Use Rural Land: Apartments, Parking, and Care Facilities

This in-depth guide compares five ways to monetize rural land, including apartment management, coin parking, detached rental homes, land leasing, and care facilities. Consult INA for advice on making productive use of idle land in rural areas.

Last updated: About 1 min read

Even if you own land in a rural area, it is possible to generate stable income by choosing the right utilization method. However, because attracting users is more challenging than in urban areas, it is important to select an approach that matches local demand carefully. Here, we explain five utilization methods that can be implemented even on rural land.

Why is rural land utilization considered difficult?

There are three main reasons why land utilization in rural areas is considered difficult.

  • Difficulty attracting users:With a smaller population, it is harder to attract tenants and users
  • Land preparation and development costs:Large undeveloped sites may require substantial improvement costs
  • Legal restrictions:Some land cannot be utilized in the first place because of regulations such as farmland conversion rules

What are five land utilization methods that can generate income even in rural areas?

1. Apartment management

If the area has a certain level of housing demand, you can expect stable rental income over the long term. However, construction costs are high, and in areas without demand, the risk of vacancies increases.

2. Coin parking management

This is recommended for land facing national highways or major roads. Initial costs are lower than with other methods, and hourly parking and monthly contracts can be used according to demand.

3. Detached rental housing

Demand from families can be expected, and income tends to remain stable because long-term occupancy is common. If demand does not materialize, the property can also be converted for owner occupancy.

4. Land leasing (for business use)

This method involves leasing land to companies to earn rental income. If the site is in a high-traffic area along a major road, it becomes easier to find a tenant.

5. Nursing homes and care facilities

This is a field where demand is increasing in Japan as the population ages and birthrates decline. There are also construction subsidy programs, with support of up to JPY 1.35 million per unit for new construction and up to JPY 1.8 million per unit for renovations.

Frequently Asked Questions (FAQ)

Q. Which rural land utilization method has the lowest initial cost?

Coin parking tends to require the lowest initial cost. In particular, a monthly parking lot can often be started with only the cost of site preparation.

Q. What should I do if there is no demand for the land?

If the land is difficult to utilize, selling it is also one option. When you consider the burden of fixed asset tax, making an early decision to sell may be advantageous in some cases.

Q. Can farmland also be utilized?

You need approval for farmland conversion. If the farmland is located within an urbanization area, conversion is relatively easier, but farmland in agricultural promotion areas is subject to restrictions on conversion.

Daisuke Inazawa, President & CEO of INA&Associates Inc.

Author

President & CEOINA&Associates Inc.

President & CEO of INA&Associates Inc. Leads real estate brokerage, rental leasing, and property management across Greater Tokyo and the Kansai region. Specialises in income-property investment strategy and advisory for ultra-high-net-worth individuals.

Daisuke Inazawa is the President and CEO of INA&Associates Inc., a Japanese real estate firm headquartered in Osaka with a Tokyo branch. He leads the company's three core businesses — real estate sales brokerage, rental leasing, and property management — across the Greater Tokyo Area and the Kansai region.

His areas of expertise include investment strategy for income-generating real estate, profitability optimisation of rental operations, real estate advisory for ultra-high-net-worth individuals (UHNWIs) and institutional investors, and cross-border real estate investment. He provides data-driven, long-horizon advisory to investors in Japan and overseas.

Under the management philosophy "a company's most important asset is its people," he positions INA&Associates as a "people-investment company" and is committed to sustainable corporate-value creation through talent development. He also writes and speaks publicly on leadership and organisational culture in times of change.

He has passed eleven Japanese professional qualification examinations: Licensed Real Estate Broker (Takken), Certified Real Estate Consulting Master, Licensed Condominium Manager, Licensed Building Management Supervisor, Certified Rental Housing Management Professional, Gyōseishoshi Lawyer (administrative scrivener), Certified Personal Information Protection Officer, Class-A Fire Prevention Manager, Certified Auctioned Real Estate Specialist, Certified Condominium Maintenance Engineer, and Licensed Moneylending Operations Supervisor.

  • Licensed Real Estate Broker (Takken)
  • Certified Real Estate Consulting Master
  • Licensed Condominium Manager
  • Licensed Building Management Supervisor
  • Certified Rental Housing Management Professional
  • Gyōseishoshi Lawyer (Administrative Scrivener)
  • Certified Personal Information Protection Officer
  • Class-A Fire Prevention Manager
  • Certified Auctioned Real Estate Specialist
  • Certified Condominium Maintenance Engineer
  • Licensed Moneylending Operations Supervisor