INA&Associates embraces the mission of "fusing human imagination with cutting-edge technology to realize a society where everyone is fairly evaluated and rewarded." In this column, we share our thoughts on "talent" that we have cherished since our founding.
Why does INA use "talent" instead of "human resources"?
"Talent" is a philosophy that positions people not merely as labor or resources, but as irreplaceable assets to the company.
We consciously use the term "talent" rather than "human resources." Through years of working in the real estate industry, we have keenly felt the reality that there are many cases where people working diligently on-site are not properly evaluated and rewarded.
The multi-tiered subcontracting structure that exists particularly in construction and property management sites makes it difficult to see the efforts of hardworking individuals, and opaque transactions create situations where obtaining fair compensation is difficult. Our desire to change these structural issues in the industry is why we founded INA in Osaka in February 2020.
How are talent growth and company growth connected?
At INA, we believe that "company growth stems from the growth of each individual employee." Active investment in talent is the foundation that supports sustainable corporate growth.
INA's greatest asset is "talent" itself, and investment in their growth enhances corporate competitiveness, creating a virtuous cycle that leads to improved service quality and customer satisfaction.
How do technology and human value merge?
The more technology advances, the more important human creativity and imagination become. Even in business, "people" remain the greatest asset.
Particularly in the real estate industry, while we appear to be dealing with properties as "things," in reality, human elements such as customer communication, negotiation, and trust-building form the core of our business. "Talent" who can understand customer needs and lifestyles and respond sincerely holds the key to success. Even in today's digital age, attentive care, flexible responses, and trust-based relationships provided by people remain indispensable elements in real estate operations.
How do we leverage the potential of regional talent?
In Japan, there is an imbalance of economic and human resources between urban and rural areas, and there is much talent in regional areas that has not yet been fully utilized. To draw out this potential, INA actively recruits excellent regional talent and has built a system for efficiently managing urban properties remotely.
This enables us to provide low-cost, high-quality services, offering significant benefits to property owners while promoting new employment and regional revitalization in rural areas. By creating success stories in regional areas, we aim to present a model case that energizes all of Japan.
How are we working on personal branding and growth support?
At INA, we respect each employee's individuality and strengths, implementing systems to maximize them. We evaluate actions aligned with our principles and vision, creating an environment where employees can recognize their own value and enhance their motivation to grow.
Furthermore, we support employees in building their own brand using social media and external media. By establishing mechanisms for recognition and praise both internally and externally, we aim to create an organization where employees can act confidently and proactively. Employee growth improves service quality to customers, which in turn leads to enhanced corporate credibility and brand value.
What future does INA aim for?
Under the vision of "creating a platform where hardworking people are properly rewarded," INA provides comprehensive services across five areas: real estate distribution, property management, technology, talent recruitment, and consulting.
Moving forward, INA will continue to anchor management on "talent" and "trust," maximizing each individual's potential and remaining a company that contributes to society. We firmly believe that active investment in talent is the foundation that supports sustainable corporate growth.
Related Reading
- Human Capital Management and Corporate Philosophy
- Talent as the Foundation of Corporate Value
- Why INA Uses the Term Talent
Frequently Asked Questions (FAQ)
Q. What is the difference between "talent" and "human resources"?
A. While "human resources" is a term that views people as labor or resources, "talent" is a philosophy that positions people as irreplaceable assets to the company. At INA, we consciously use "talent" because we believe that employee growth itself is the source of corporate value.
Q. What kind of initiatives does INA's human capital management involve?
A. These are initiatives that center people in management, including investing in each employee's growth, supporting personal branding, career development systems, and actively recruiting regional talent. They are based on the belief that employee growth supports sustainable corporate growth.
Q. How is regional talent being utilized?
A. By establishing cloud technology and remote work environments, we have built a system where excellent talent residing in regional areas can remotely handle management operations for urban properties. This realizes both low-cost, high-quality services and contributes to regional revitalization.
Q. What kind of growth support can I receive working at INA?
A. We offer diverse growth support programs including social media training, career consultations, mentoring systems, and qualification incentive programs. We provide an environment where each employee can develop their strengths and increase their market value.
